Alongside economic responsibility there is also corporate social responsibility, which creates tangible and intangible values for everything around the company. Winning values for the company, for people, for the territory and for the environment.
A collaboration with Salute e Sviluppo means new branding and marketing opportunities. Generate added value by involving your employees, customers and consumers, business partners who share your humanitarian commitment.
Sponsorship and Co-branding
Sponsorship is a form of corporate partnership aimed at supporting – through a donation of money – a project, an event, an activity in order to raise awareness of international cooperation issues and raise funds to support Salute e Sviluppo’s projects in the world.
A co-branding action, or “brand sharing”, will allow to the brand of the sponsoring company to work alongside Salute e Sviluppo to promote events or support projects, and will generate value and strengthen the company brand in terms of communication and social responsibility.
Cause Related Marketing (CRM)
Cause Related Marketing is the result of a partnership between the company and Salute e Sviluppo in order to support SeS projects around the world while benefiting from each other. It is an important Corporate Social Responsibility tool for companies to achieve their social commitment. With Cause Related Marketing (CRM) the company chooses to support a social cause through a specific product, a product line or a service, also involving its consumers, which through purchase can contribuite to financial support. What are the benefits of a CRM action for a company? Increased competitiveness in the market, increased visibility, increased motivation among employees, improved image towards stakeholders, making a strategic choice.
Involve your staff
Strengthen your employees’ sense of trust and their ownership by choosing to involve them in your social cause. Engage your company’s employees in awareness-raising and fundraising activities. Assert your sense of social responsibility first and turn your contribution into essential support for one of the world’s SeS projects.